Bringing Branding to Life

Custom Wooden Display Blocks for Moda In Pelle’s SHOON Campaign

We recently had the pleasure of collaborating with renowned footwear brand Moda In Pelle to create a set of custom wooden branding blocks for their SHOON spring/summer 2025 in-store campaign.

We crafted each block from solid Beech, planed them for a crisp, clean finish, and laser engraved the SHOON logo with precision. To complete the process, we applied a protective oil finish that enriched the natural grain and added a smooth, refined sheen. The result? Elegant, durable branding blocks that look at home in a high-end retail environment.

Moda In Pelle wanted display pieces that would complement their SHOON product range while reinforcing the fresh and natural vibe of their seasonal campaign. These blocks brought together functionality and style, helping the SHOON identity shine through the visual merchandising.

You can now find our handcrafted blocks on display in Moda In Pelle stores across the UK, where they sit proudly alongside their latest spring/summer footwear collection. We’ve shared a few in-store photos below to show how seamlessly these pieces fit into the SHOON retail display.

At Hartwood Timber, we love creating bespoke items that blend quality craftsmanship with bold brand expression. Whether you’re refreshing your retail displays or launching a new product line, our team is ready to help you bring your ideas to life with natural materials and careful detailing.

Interested in something similar for your business or store?
Email us at sales@hartwoodtimber.co.uk
Or visit our Contact Page to get started.

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